RTA joins Who DEY nation by showing Bengals spirit with free rides, promotions

February 10, 2022

For Immediate Release

MEDIA CONTACT:  Jessica Olson (937) 425-8352, Communications Manager

(DAYTON, OHIO) … The Greater Dayton RTA isn’t sticking to the sidelines, and is instead showing its support for the Cincinnati Bengals ahead of the Super Bowl through several promotions to share the Who Dey spirit in Who Dey-ton.

As a treat for riders, anyone boarding RTA buses on Friday, Saturday, or Sunday can ride at no charge by simply saying “Who Dey” to the bus driver. Drivers and staff will also be sporting either Bengals or Rams attire Friday, Saturday, and Sunday to support their favorite team during this Super Bowl run.

In addition, while the agency can’t show its stripes by painting buses orange and black before the big game on Sunday, RTA’s administrative office building at the corner of Third and Main streets in downtown Dayton is lighted in Bengals colors for the big game.

The RTA had the foresight to purchase affordable local ad time in December for pregame coverage of the Super Bowl to support its hiring efforts. As luck would have it, this “Hail Mary” move paid off as a local team is playing, and Bengals super fans who are looking for a super career may see the ad. Check out RTA’s career ad showcasing veteran driver Jackey Nash and why you should join the #WhoDeyRTA team this Sunday. To apply, visit www.iriderta.org/careers.